our community

Be a part of a global community and network. Meet, share ideas, and build lasting relationships with coffee professionals from all over the globe. Be part of a diverse and transparent conversation about the future of coffee, innovation, sustainability. Help build a fair and mutually beneficial partnership for everyone across the globe.

DO LESS HARM

A MORE COMPASSIONATE AND SUSTAINABLE LIFESTYLE.

‘SAVING THE WOLRD' IS A COMMON MAXIM. IN PURSUIT OF TRYING TO DEFINE WHAT IT REALLY MEANS, EVERYTHING FROM PRODUCTS TO PEOPLE ARE REDUCED TO NOTHING MORE THAN DATA POINTS. OBSESSING OVER FINITE RESOURCES AND THE ISSUES WE FACE CAN FEEL LIKE EVERYTHING IS SET UP TO WIN OR LOSE, LEAVING US WITH THE IDEA THAT HUMANITY IS PLAYING A ZERO-SUM GAME.

AT MINOR FIGURES, WE BELIEVE IN A SUSTAINABILITY ETHOS THAT PUTS HUMANITY AT THE CENTRE. WE EMBRACE IMAGINATION, CREATIVITY, AND INNOVATION IN ORDER TO CONSTRUCT A FUTURE THAT IS NOT ONLY SUSTAINABLE, BUT DESIRABLE. 

WE FOCUS ON DIRECTING ALL EFFORT AND RESOURCES TO BUILDING THE NEXT GENERATION OF SOLUTIONS. WHAT ARE WE DOING RIGHT NOW THAT SPEAKS TO OUR VISION OF A BETTER FUTURE? HOW ARE WE WORKING TOWARDS A WORLD WITH AN ABUNDANCE OF JOY, COMMUNITY, AND MORE HUMAN CONNECTION? WE BELIEVE THIS CAN BE ATTAINED THROUGH THE RELENTLESS OPTIMISM AND UNSTOPPABLE CREATIVITY OF THE HUMAN SPIRIT. WITH THIS IN MIND, WE FOCUS NOT ON THE VAGUE IDEA OF 'SAVING THE WORLD' BUT ON CONTRIBUTING TO A WORLD WORTH SAVING IN THE FIRST PLACE.

BECOMING A PARTNER GIVES US THE OPPORTUNITY TO COLLABORATE AND GROW TOGETHER.